On 5 April 2017 ECMA organised its Annual Business Seminr in Amsterdam. During this year's Business Seminar ECMA focused on the positioning of the industry and its market share. Is our industry only competing with other packaging materials on price, or are other issues also important? And are consumers really worried about mineral oils and plastics polluting the oceans, and how does this affect the behaviour of our customers?
There's a preference for sustainable packaging materials made from renewable resources, but what's the value? How can we turn the tide, regain market share and strengthen the position of our industry?
The following topics were discussed:
- Plastics Industry | Know Your Competitor (Jennifer Buhaenko, Pro Carton)
- Could GMP Sell More Cartons? | Food Safety from a Customer Perspective (Aldin Hilbrands, FSSC 22000)
- The Carton Identity | Issue and Reputation Management (Frank Peters, Virtus Communications)