Design idea fulfil wins the FFI/Pro Carton Young Designers Award 2020

The Pro Carton Young Designers Award is one of the leading annual competitions in Europe for young talents in packaging design. For the third time it was organized in cooperation with the Fachverband Faltschachtel-Industrie e. V. (FFI) for Germany and at the same time awarded with the European Awards.

PCYDA2020_Fulfil
The design idea "fulfil" around the student team Maureen Madou Seel, Mirjam Bauer and Nora Karl enthused the jury so much that the submission won both the European and the German Pro Carton Young Designers Award for the first time. The paper-based packaging developed in the seminar "Packaging Design" at the Faculty of Design of the Münster University of Applied Sciences, the Münster School of Design (MSD), offers an intelligent and sustainable solution to a relevant problem: the packaging and disposal of tampons. Standard tampons are produced in plastic tubes and usually flushed down toilets. They clog pipes, end up in rivers and coastal waters, thereby polluting the sea and having harmful effects on the marine environment worldwide.

But what to do with the puff of cellulose and plastic? "fulfill" is the name of the creative, innovative approach to solutions made from folding cartonboard that not only fulfills the criterion of sustainability through the packaging material, but also consciously influences the entire usage cycle from unpacking to disposal. Each individual tampon is accompanied by a folded disposal box and can therefore be easily disposed of in residual waste. In contrast to conventional tampon packaging, "fulfil" offers everything that the customer needs during the entire usage process, thus ensuring a lasting tampon experience.

"We wanted to break a taboo with this topic - it is relevant, but little is spoken about it", explains Maureen Madou Seel. "The biggest challenge was the development of the folding mechanism, because when the disposal bag was closed, the compartment of the new tampon should open at the same time. And it was very important for us to maintain hygiene standards," adds Mirijam Bauer. "Furthermore, easy and intuitive handling must be guaranteed," adds Nora Karl.

The winners can look forward to an eventful week of practical training at FFI members C.P. Schmidt GmbH, a renowned folding carton manufacturer in Kaiserslautern, and at Weig Moritz J. GmbH & Co. KG Kartonfabrik, a board producer in Mayen.

About FFI Folding Carton Association
Since 1948, Folding Carton Association (FFI) has been representing the interests of more than 60 companies with over 80 production locations that manufacture approximately 9,560,000 tonnes of folding cartons per year, amounting to a production value of approximately EUR 1.94 billion. The members of the FFI account for roughly two thirds of the industry’s sales. The folding carton industry has some 9,500 employees from numerous professions, including industry-specific ones such as packaging engineers, printers, packaging technicians, packaging developers or media designers as well as commercial, technical and logistic professions. The industry is currently training almost 700 apprentices and has a long tradition of being a future-oriented and responsible employer. FFI supports its members by providing them with a wide range of products and services; in doing so, it helps them to make sustained improvements in their competitive position. The range of committees and information provided by FFI is unique anywhere in Europe. FFI works systematically on transferring know-how and increasing skill levels via information events and training seminars as well as via manuals, guidelines, samples and checklists.

 

Appendix

Photo (caption): Product illustrations "fulfil“

 

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