36 Packaging Value Chain Industry Associations launch joint recommendations for a resource-efficient Circular Economy
EUROPEN and 35 other associations* representing a wide range of sectors including major consumer goods brands, packaging producers, material producers and extended producer responsibility (EPR) organisations, announced today a set of joint recommendations for the Circular Economy legislative proposals.
The 36 associations call for a long-term ambitious EU policy framework that enables and facilitates sustainable resource use from a full life-cycle perspective, incentivises economies of scale and takes into account value chains at all levels, each with their different functional needs, supply and demand realities.
“Our proposals aim at reinforcing the current EU policy framework, preserving the environment and re-launching European competitiveness, quality jobs and sustainable growth”, said Martin Reynolds, Crown Europe and EUROPEN Chairman, “Packaging plays a central role in a Circular Economy by optimising resource use and minimising product waste. We call on the EU to recognise its cross-sectoral function by preserving a full life-cycle approach in legislation, since packaging is intrinsically connected to the product it contains and its value chain”, underlined Reynolds.