Seasonal packaging proves a hit with food firm

Seasonal packaging proves a hit with food firm
Graphic Packaging has been highly commended at the recent Premier Foods supplier conference for its contribution to driving the company’s sales with innovative seasonal packaging.

Graphic Packaging has worked with Premier Foods for Halloween and Christmas packaging for the Cadbury Mini Rolls product, in the form of a witch’s cauldron and broomstick, to tie in with Halloween, and a Christmas cracker.

The development process for the Halloween and Christmas packaging started in December 2014 when Steve Fletcher, Premier Foods R&D packaging development manager, visited the supplier’s global innovation center in Bardon, UK to discuss a wide range of seasonal ideas for Mini Rolls.

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