Sustainability drives sales
Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency in conjunction with Biesalski & Company management consultancy. Pro Carton spoke with Serviceplan’s Joachim Schöpfer on the importance of packaging.
More than 8,100 buyers and customers from 104 companies spanning 16 industry sectors were surveyed for the study. The objective was to show how brands can increase their value through sustainability by adding a visible contribution to meeting idealistic needs – in other words, in the way they are perceived by customers.