The future for cartons is bright

Folding cartons get more and more recognition as the preferred packaging choice for customers who value performance together with product safety, sustainability and last but not least, aesthetics.

Marketing possibilities and the shelf appeal folding carton provide are immense. When purchased the packaging still plays its role. A corn flakes pack is providing branding and advertisement on the breakfast table, or in the kitchen cabinet, every day. 

The folding carton industry is in the middle of all market developments and carton is increasingly recognised as a very powerful marketing tool, says Hans van Schaik, Managing Director ECMA. Another fact about cartons is that they add to the “product experience”, for example the enhanced experience to open up the carton box of the newly bought smart phone.

Read more in Fiskeby News (page 4)