Cardbox Packaging acquires Valuepap

The Cardbox Packaging Group announces the acquisition of the Burgenland-based specialist for sustainable paper cups, Valuepap GmbH, which is headquartered in Pinkafeld, Austria. Cardbox Packaging considers this acquisition an important strategic addition to the product portfolio and a further advancement in the company's growth.

The Cardbox Packaging Group, which has locations in Austria, Serbia, Czechia and the USA, announces the acquisition of packaging company Valuepap GmbH, founded on 17th October 2015; closing will conclude on 31st December 2021. For almost a year now, Valuepap GmbH and its 18-strong workforce has been based at the Cardbox Packaging location in Pinkafeld, producing paper cups with a sustainable barrier coating, designed primarily for the ice cream, honey and dry foods market segments.

Managing Director of Cardbox Packaging Holding, Klaus Hockl (MA), explains the reasoning behind the transaction as follows: "The acquisition of Valuepap is yet another significant related synergy effects. The acquisition, which is currently underway, is the logical consequence of our year-long collaboration, which has been both innovative and fruitful. The company's years of expertise in developing sustainable cup solutions is an important strategic milestone in the company's history, allowing us to implement both market- and production addition to our own innovative, environmentally friendly barrier solutions. The paper cups themselves are also the perfect addition to our own product range of sustainable solutions, such as the Eco Tray or the cardboard spoon."

Going forward, founder and former majority shareholder Hans Pridal will assume responsibility for the "Sustainable packaging solutions" product division within the Cardbox Packaging Group and, together with the Cardbox Packaging team, will ensure that the integration of Valuepap into the Group is seamless.

Within the Cardbox Packaging Group, the Pinkafeld location has greater responsibility for developing and processing sustainable packaging. "Thanks to its specialisation, Valuepap GmbH has become a key player in the European paper cup industry over the years, and we are delighted that we can write the next chapter in this success story as part of the Cardbox Packaging Group. Integrating Valuepap into the Cardbox Group is the next logical step on our journey together and guarantees that Valuepap's long-term growth strategy is implemented in the best way possible. Together we will advance sustainable packaging solutions even further and, with our innovative barrier solutions, open up yet more market segments for sustainable cardboard and paper packaging," says Hans Pridal, Valuepap GmbH's founder and majority shareholder.

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Published on: 7 September 2021